1. 
"…numbers encapsulate the problem facing English-language television executives and advertisers: they desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television.
They do, however, continue to watch Spanish-language networks in huge numbers. In May, on the final night of the most recent season of “Modern Family,” far more Hispanic viewers were watching the top Spanish language show that week, the telenovela “La Que No Podía Amar,” on Univision, which attracted 5.2 million viewers.”
“Networks Struggle to Appeal to Hispanics" — Tanzina Vega and Bill Carter, The New York Times

Interesting piece on the challenges and opportunities facing networks as they try to reach out to Latinos. Personally, I wouldn’t mind seeing a primetime Spanish-language telenovela on one of the big three… But that’s just me. — Sam View in High-Res

    "…numbers encapsulate the problem facing English-language television executives and advertisers: they desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television.

    They do, however, continue to watch Spanish-language networks in huge numbers. In May, on the final night of the most recent season of “Modern Family,” far more Hispanic viewers were watching the top Spanish language show that week, the telenovela “La Que No Podía Amar,” on Univision, which attracted 5.2 million viewers.”

    Networks Struggle to Appeal to Hispanics" — Tanzina Vega and Bill Carter, The New York Times

    Interesting piece on the challenges and opportunities facing networks as they try to reach out to Latinos. Personally, I wouldn’t mind seeing a primetime Spanish-language telenovela on one of the big three… But that’s just me. — Sam

  2. Posted by: samsandersnpr
  3. Sophia Vergara

    Latinos

    television

    primetime

    Modern Family

  1. San Antonio mayor Julian Castro will keynote Democratic National Convention

Democrats’ selection of Castro suggests the party is going to be making a full-court press to turn out Latino voters in November. Western swing states with substantial Hispanic populations like Nevada and Colorado could be crucial for the president in the fall.

—Sean Sullivan, The Washington Post View in High-Res

    San Antonio mayor Julian Castro will keynote Democratic National Convention

    Democrats’ selection of Castro suggests the party is going to be making a full-court press to turn out Latino voters in November. Western swing states with substantial Hispanic populations like Nevada and Colorado could be crucial for the president in the fall.

    —Sean Sullivan, The Washington Post

  2. Posted by: samsandersnpr
  3. Latinos

    Democratic National Convention

    Politics

    Obama

    Julian Castro

    San Antonio

  1. 
Thanks to her Emmy Award-winning ABC sitcom (which averages 12 million viewers an episode in its third season), a clothing line and endorsement deals, FORBES estimates the Colombian-born star made $19 million over the past 12 months from her fame, making her the top-earning actress on U.S. television.
There’s more, though. With little fanfare outside the insular Latino media community, for 16 years she and partner Luis Balaguer have shrewdly built up their company, Latin World Entertainment, from aMiami talent-management firm into a licensing, marketing, production and new-media powerhouse. 


Sofia Vergara’s Rich Little Secret: A Multi Million Media Empire
—Meghan Casserly, Forbes

    Thanks to her Emmy Award-winning ABC sitcom (which averages 12 million viewers an episode in its third season), a clothing line and endorsement deals, FORBES estimates the Colombian-born star made $19 million over the past 12 months from her fame, making her the top-earning actress on U.S. television.

    There’s more, though. With little fanfare outside the insular Latino media community, for 16 years she and partner Luis Balaguer have shrewdly built up their company, Latin World Entertainment, from aMiami talent-management firm into a licensing, marketing, production and new-media powerhouse. 


    Sofia Vergara’s Rich Little Secret: A Multi Million Media Empire

    —Meghan Casserly, Forbes

  2. Posted by: samsandersnpr
  3. Sophia Vergara

    Modern Family

    Forbes

    highest paid actress

    Latinos

  1. The debate over the use of “illegal” in news media continues. This CNN editorial comes from a Latino marketing guru who argues against use of the term.

  2. Posted by: elisehu
  3. illegal immigrant

    latinos

    CNN

  1. On the subject of the Latino vote this week, The New Yorker published a thoughtful piece about the outreach efforts to Latinos back in May. “Barack Obama arguably owes his Presidency to the Latino vote. If he’s reëlected, he’ll owe it his second term as well. So his campaign is not wasting any time getting its message out to bilingual voters.” -EHU

  2. Posted by: elisehu
  3. latinos

    Obama Campaign

    Romney

    Spanish language

  1. "Asians are the new Mexicans. Our nacho nemesis has morphed into a ramen rival." — Stephen Colbert http://on.cc.com/M9MToC (-EHu)

    "Asians are the new Mexicans. Our nacho nemesis has morphed into a ramen rival." — Stephen Colbert http://on.cc.com/M9MToC (-EHu)

  2. Posted by: elisehu
  3. Stephen Colbert

    Asians

    asian americans

    Latinos

    Pew