1. 
"…numbers encapsulate the problem facing English-language television executives and advertisers: they desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television.
They do, however, continue to watch Spanish-language networks in huge numbers. In May, on the final night of the most recent season of “Modern Family,” far more Hispanic viewers were watching the top Spanish language show that week, the telenovela “La Que No Podía Amar,” on Univision, which attracted 5.2 million viewers.”
“Networks Struggle to Appeal to Hispanics" — Tanzina Vega and Bill Carter, The New York Times

Interesting piece on the challenges and opportunities facing networks as they try to reach out to Latinos. Personally, I wouldn’t mind seeing a primetime Spanish-language telenovela on one of the big three… But that’s just me. — Sam View in High-Res

    "…numbers encapsulate the problem facing English-language television executives and advertisers: they desperately want to appeal to the more than 50 million Latinos in the United States (about three-quarters speak Spanish), especially those who are young, bilingual and bicultural, but those viewers seem to want very little to do with American English-language television.

    They do, however, continue to watch Spanish-language networks in huge numbers. In May, on the final night of the most recent season of “Modern Family,” far more Hispanic viewers were watching the top Spanish language show that week, the telenovela “La Que No Podía Amar,” on Univision, which attracted 5.2 million viewers.”

    Networks Struggle to Appeal to Hispanics" — Tanzina Vega and Bill Carter, The New York Times

    Interesting piece on the challenges and opportunities facing networks as they try to reach out to Latinos. Personally, I wouldn’t mind seeing a primetime Spanish-language telenovela on one of the big three… But that’s just me. — Sam

  2. Posted by: samsandersnpr
  3. Sophia Vergara

    Latinos

    television

    primetime

    Modern Family

  1. 
Thanks to her Emmy Award-winning ABC sitcom (which averages 12 million viewers an episode in its third season), a clothing line and endorsement deals, FORBES estimates the Colombian-born star made $19 million over the past 12 months from her fame, making her the top-earning actress on U.S. television.
There’s more, though. With little fanfare outside the insular Latino media community, for 16 years she and partner Luis Balaguer have shrewdly built up their company, Latin World Entertainment, from aMiami talent-management firm into a licensing, marketing, production and new-media powerhouse. 


Sofia Vergara’s Rich Little Secret: A Multi Million Media Empire
—Meghan Casserly, Forbes

    Thanks to her Emmy Award-winning ABC sitcom (which averages 12 million viewers an episode in its third season), a clothing line and endorsement deals, FORBES estimates the Colombian-born star made $19 million over the past 12 months from her fame, making her the top-earning actress on U.S. television.

    There’s more, though. With little fanfare outside the insular Latino media community, for 16 years she and partner Luis Balaguer have shrewdly built up their company, Latin World Entertainment, from aMiami talent-management firm into a licensing, marketing, production and new-media powerhouse. 


    Sofia Vergara’s Rich Little Secret: A Multi Million Media Empire

    —Meghan Casserly, Forbes

  2. Posted by: samsandersnpr
  3. Sophia Vergara

    Modern Family

    Forbes

    highest paid actress

    Latinos